Viral Video Techniques

October 15, 2008

Viral videos are rapidly becoming a choice form of formal marketing for many companies such as Nike, Red Bull and even individuals. Ever seen that Nike commercial where Kobe Bryant jumps over a car? Without any links or associations his site jumped by the millions. There are certain aspects and ways to get a video out there in addition to executing these videos. Viral videos are unique for these two reasons. Although considered a raw form of advertising, viral videos carefully designed and produced for specific results and target markets. Viral videos can also be seeded to specific sites, demographics and/or users. Although rates are comparable to cable television advertising viral videos hold a greater value. First, users will see them when they and in the environment they want. Second, sometimes they don’t know that they are watching an advertisement that is suppose to be spurring interest and driving sales. Third, it can always be viewed, for free, in perpetuity, on the internet.

Companies such as Yellow Cake Media are leading the way to get these videos into the hands of specific, targeted demographics. Tar Productions has used YCM on multiple projects in the past and has sees unprecedented results. YCM has vastly grown since their startup earlier this year and they have seen greater success than others who have been in the business longer and advertising firms. Together YCK and Tar Productions are working together to further fulfill this potential and execute more campaigns on what is sure to be the leading method of advertisers of the future.