Viral Video Techniques

October 15, 2008

Viral videos are rapidly becoming a choice form of formal marketing for many companies such as Nike, Red Bull and even individuals. Ever seen that Nike commercial where Kobe Bryant jumps over a car? Without any links or associations his site jumped by the millions. There are certain aspects and ways to get a video out there in addition to executing these videos. Viral videos are unique for these two reasons. Although considered a raw form of advertising, viral videos carefully designed and produced for specific results and target markets. Viral videos can also be seeded to specific sites, demographics and/or users. Although rates are comparable to cable television advertising viral videos hold a greater value. First, users will see them when they and in the environment they want. Second, sometimes they don’t know that they are watching an advertisement that is suppose to be spurring interest and driving sales. Third, it can always be viewed, for free, in perpetuity, on the internet.

Companies such as Yellow Cake Media are leading the way to get these videos into the hands of specific, targeted demographics. Tar Productions has used YCM on multiple projects in the past and has sees unprecedented results. YCM has vastly grown since their startup earlier this year and they have seen greater success than others who have been in the business longer and advertising firms. Together YCK and Tar Productions are working together to further fulfill this potential and execute more campaigns on what is sure to be the leading method of advertisers of the future.


We had a booth at ASR (Action Sports Retailer) last weekend. As usual it was really hectic and a huge scene. We were part of the Glue Network’s booth along with Tom’s Shoes-stuck between SRH, No Fear and Tap Out. Could you imagine us in between those companies? It was fun though and I gave out some golden tickets. I’ve heard a lot about the upcoming Agenda show. I’ve never been but its supposedly for more creative, artistic companies and people walk by your booth and stop and actually give you the time of day-they’re not there looking for free gear.


Also ran across a comprehensive list of what companies are doing what to market themselves in the social media. This is pretty interesting to serve as a case study and could be a good starting point for anyone/company looking to do the same. We have had amazing success with viral videos and social marketing. One of our viral videos has been one of the most successful viral ever entitled Skater Ollies Car. Send an email to info (at) if you are interested in getting a viral video produced and marketed. The list is on Peter Kim’s blog and you can check it out here.

Tar Productions

This is the car ollie where a skater ollies over a moving car. If you google something along those lines you will see about 100 results and how viral videos can spread like wildfire on the internet and gather millions of eyes.

The Girl Effect

September 3, 2008

Found an interesting and moving video the other day. Its called “The Girl Effect” and is about how helping just one girl who lives in poverty can have a remarkable positive chain reaction on the entire community. You’ll see.